LATEST POSITION | 17 September, 2022

Brahmastra: Part One – Shiva did exceedingly well in the first weekend but collections dropped during the weekdays. Even amidst the negativity in the trade and among the public, the high-on-VFX film managed to cross the Rs. 100-crore mark in the first weekend, and the Rs. 150-crore mark by the end of the first week. While the 2D version did not do too well after the weekend, the 3D version fared better wherever it was released alongside the 2D version. The Telugu dubbed version did phenomenally well in the first weekend, surpassing the lifetime collections of many dubbed versions of earlier Hindi films. Its performance Overseas has also been fantastic. The domestic collections of the Hindi version on the first day totalled Rs. 31 crore. Collections on Saturday jumped to Rs. 35 crore, and further to Rs. 38.50 crore on Sunday. In this way, the first weekend’s total was Rs. 104.50 crore. The dubbed versions netted Rs. 10 crore in the first weekend. So, all the versions together netted Rs. 114.50 crore. Collections of the Hindi version on the weekdays were as follows: Monday – Rs. 14 crore, Tuesday – Rs. 11 crore, Wednesday – Rs. 9.25 crore, Thursday – Rs. 7.75 crore. Therefore, the total for the weekdays was Rs. 42 crore. The first week’s total of only the Hindi version was, therefore, Rs. 146.50 crore. The dubbed versions collectively added Rs. 6.50 crore to its kitty during the weekdays, taking the first week’s total to Rs. 16.50 crore. In this way, the total of all the versions put together for the first week was Rs. 163 crore. It may be recalled that right in its review, Information had predicted a first weekend of Rs. 100 crore or thereabouts and a 10-day total of Rs. 200 crore or thereabouts. To quote from our review: “Business of the 3D version in the initial days will be far, far more than that of the 2D version. It has the potential to touch or almost touch the Rs. 100-crore mark in the first weekend, and touch or almost touch the Rs. 200-crore mark by the end of the second weekend. For those who are concerned not just about box-office collections but also about cost-revenue economics, let it be said that for correct business analysis, part of the huge investment in the film is actually to be amortised by dividing it among three films — parts one, two and three.”