LATEST POSITION | 15 January, 2022
’83’ TO ENTAIL HEAVY LOSSES

83 (Hindi and all dubbed versions) came crashing down in the third week. The film will entail a loss of around Rs. 50 crore. Reasons for the huge expected loss are several. Of course, the Omicron variant raised its ugly head in full force just when the film opened. Having said that, it must be added that Pushpa: The Rise Part 1 and Spider-Man: No Way Home continued to do extraordinary business despite the same Omicron variant. Anyway, besides the COVID-19, there were other reasons, too, which were related to the film’s content. For one, the film did not find universal acceptance as the youth did not care much for it even though the above-35 age group loved it. The youngsters did not find the story of a bygone era interesting enough. They also did not find much background story of the characters (cricketers) to engage them. Youngsters also felt, the heroism of a hero was lacking as more than heroism, they attributed the Indian team’s victory to a stroke of luck. They missed the important point of strategy or planning in winning the World Cup. However, the other section of the audience, which found the film very good and even extraordinary, overlooked the points raised by the youth. Additionally, the film’s satellite and digital rights were sold before the lockdown at prices which were low and which do not match the prices today. The third week started with a take of only Rs. 0.80 crore. Collections on Saturday and Sunday went up to Rs. 1.29 crore and Rs. 1.47 crore respectively. Therefore, the third weekend closed at Rs. 3.56 crore. Collections for the weekdays were dull: Monday – Rs. 0.42 crore, Tuesday – Rs. 0.34 crore, Wednesday – Rs. 0.27 crore, Thursday – Rs. 0.24 crore. The total for the weekdays was, therefore, Rs. 1.27 crore. In this way, the third week closed at Rs. 4.83 crore only. Grand total for 3 weeks: Rs. 101.83 crore.

Spider-Man: No Way Home (original English and Hindi, Tamil and Telugu dubbed versions) is now in its last leg after doing phenomenal business in the first three weeks. The fourth week started with a net collection of Rs. 0.65 crore on Friday. Collections on Saturday went up to Rs. 1 crore, and on Sunday, to Rs. 1.10 crore. Therefore, the fourth weekend closed at Rs. 2.75 crore. Collections for the weekdays were on the lower side: Monday – Rs. 0.40 crore, Tuesday – Rs. 0.37 crore, Wednesday – Rs. 0.33 crore, Thursday – Rs. 0.29 crore. Hence the total for the weekdays was Rs. 1.39 crore. In this way, the fourth week’s total was Rs. 4.14 crore. Grand total for 4 weeks: Rs. 210.51 crore.

Pushpa: The Rise Part 1 (dubbed) continued to score in the fourth week too. It netted Rs. 1.96 crore on the first day of the fourth week. Collections on Saturday increased to Rs. 2.66 crore. The jump was more pronounced on Sunday which closed at Rs. 3.61 crore. In this way, the fourth weekend’s total was Rs. 8.23 crore. Collections for the weekdays were as follows: Monday – Rs. 1.18 crore, Tuesday – Rs. 1.06 crore, Wednesday – Rs. 0.94 crore, Thursday – Rs. 0.85 crore. Thus, the total for the weekdays was Rs. 4.03 crore. In this way, the fourth week closed at Rs. 12.26 crore. Grand total for 4 weeks: Rs. 84.37 crore.