Twentieth Century Fox, one of the most-recognised names in entertainment history, is officially no more. Disney announced on 10th August that it would be rebranding one of its TV studios, 20th Century Fox Television, as 20th Television. The new name cuts both, ‘Century’ and ‘Fox’, from the studio’s name.The move follows Disney dropping the Fox name from its 20th Century Fox film brand in January this year. The company, which closed a $71-billion deal to acquire many of Fox’s assets last year, renamed the studio as just 20th Century Studios.
The well-known logo and title card, which has the words 20th Television stacked alongside spotlights, will stay the same minus the excluded words. The new logo and graphics will appear on new episodes of 20th Television TV series starting this fall. Older titles, which have already aired before the re-branding, will maintain the former logo and name. Disney cutting ‘Fox’ from all of its studios makes sense since it could be confusing for consumers. The remaining assets from Fox such as Fox Entertainment, Fox Sports and Fox News are a part of Fox Corporation, which has nothing to do with Disney.
Disney will also re-brand its other TV studios with new names and graphics. That includes changing ABC Studios and ABC Signature Studios to ABC Signature. Fox 21 Television Studios will become Touchstone Television.
20th Century Fox was created in 1935 as a merger between Twentieth Century Pictures and Fox Films. The film studio has produced some of the most popular and beloved films in Hollywood history. That includes Star Wars, The Sound Of Music, Die Hard and Home Alone.